About us.
KEYFRAME & CO. was born from a passion for helping small businesses compete in an increasingly digital world. What started during the pandemic—helping brick-and-mortar businesses pivot online and remain competitive—evolved into something bigger. After gaining enterprise-level media strategy experience at Big 4 agencies working with major brands, our team realized growing businesses needed access to the same strategic thinking that drives Fortune 500 success, but with the agility and personal attention they deserve.
Today, we bring that enterprise expertise to paid media entrants, helping ambitious brands navigate their first steps into paid advertising while developing the strategic foundation to scale smart.
Our Services.
-
We start every partnership by understanding your brand, market position, and growth goals to build a paid media foundation that scales.
Paid media audit and channel assessment
Campaign architecture and budget allocation
Competitive landscape analysis
Platform-native audience targeting strategy
The result: A clear roadmap that maximizes your budget and sets realistic expectations for growth.
-
From creative concepts to live campaigns, we handle the full execution so you can focus on running your business.
Creative asset production (video, static, display)
Media buying across Social, Search, and Direct Endemic Partners
Local OOH campaign planning and execution
A/B testing and creative optimization
Budget management and cross-platform integration
The result: Professional campaigns that look and perform like enterprise-level work, delivered with boutique attention to detail.
-
Beyond just spending on ads, we help identify revenue opportunities that can fund your growth and expand your reach.
Sponsorship opportunity identification and package creation
Revenue stream development and media sales strategy
Event monetization planning
Brand collaboration facilitation
The result: New income streams that turn your audience and events into profitable partnerships.
-
Continuous monitoring and strategic adjustments ensure your campaigns improve over time and deliver measurable ROI.
Real-time campaign monitoring and performance reporting
Creative refresh recommendations and budget reallocation
Platform analytics and measurement
ROI analysis and growth planning
The result: Data-driven insights that inform smarter decisions and accelerate your paid media success.
Meet the Team.
Kyle Haffermann, Founder & Media Partner
Has lead media strategy for major pharmaceutical and healthcare brands including AstraZeneca, Foundation Consumer Healthcare, and Cooper Surgical, managing multi-million dollar campaigns across complex regulated industries. Kyle combines Big 4 agency expertise with deep healthcare and CPG marketing experience to help growing businesses build scalable paid media foundations. He founded Keyframe & Co. during the pandemic after helping dozens of small businesses pivot digitally, bringing the same strategic rigor used for Fortune 500 brands to companies ready to make their mark in paid media.
Luis Cortes, Creative Director
Brings multi-media creative expertise from major brand campaigns for Pepsi, Bimbo, Grindr, and Tim Hortons, specializing in animation and creative asset production that drives paid media performance. Combines strong art direction with deep understanding of what creative works across different platforms and audiences. From eye-catching animation to conversion-focused static assets, Luis ensures every piece of creative serves both brand storytelling and campaign objectives, making him essential for clients who need creative that performs as well as it looks.